Banners to Backpacks
Today’s sign is tomorrow’s backpack
We turn banners from events like the AT&T Pebble Beach Pro-Am into backpacks filled with school supplies to support local students.
As families get ready for the new school year, we’re providing backpacks filled with school supplies to students in need. This year, 2,500 students in Texas and California received backpacks through AT&T’s Banners to Backpacks program.
AT&T is committed to supporting students, caring for the environment, and helping the communities where we live and work. One way we bring those commitments to life is by upcycling materials from AT&T-sponsored events. Upcycling is the process of taking material in its current form and transforming it into something new. In 2019, AT&T is upcycling more than 50,200 sq ft of material from events across the country. (That’s enough to cover the Statue of Liberty from heel to torch about 3 times!) Almost 20,000 items are being created from the upcycled material, and over 300 employees have volunteered to support the program.
This year’s backpacks were created with materials from the AT&T Pebble Beach Pro-Am, held in Monterey, California, and AT&T Byron Nelson, held in Dallas, Texas. We worked with 14 nonprofits to distribute them to students in those communities.
Here’s to the start of a great school year!
Fore! A Good Cause: AT&T Expands Banners to Backpacks Program to AT&T Pebble Beach Pro-Am
We’re playing another round.
After the tournament, we will gather scrim – the material that wraps bleachers and scoreboards – and other materials to create at least 1,000 backpacks for local students. We’ll fill the bags with school supplies and distribute them just in time for back-to-school season in August. To promote the initiative during the tournament we upcycled all the caddie bibs used during the 2018 AT&T Byron Nelson into zipper pouches. These pouches are filled with golf tees and will be given to the players and other attendees.
Through Banners to Backpacks, we’ll continue to upcycle signage from events we sponsor into materials that make a difference in the communities where we live and work.
What makes upcycling different from recycling? The materials don’t need to be broken down before they’re reused. The patterns for backpacks and bags are cut directly from the existing signage.
We were able to make 1,300 backpacks from 10,000 yards of signage and scrim at last year’s AT&T Byron Nelson.
Our employees donated school supplies and volunteered their time to stuff the backpacks and give them to students in Dallas and Houston. We were also able to donate backpacks filled with books and toys to children in California affected by the Camp Fire.
Learn more about AT&T’s social responsibility efforts at att.com/csr.